Business Terms · Effective July 11, 2026
These Business Terms (2026-07-11-business-v2) govern the Vario Ads public site, free tools, campaign workspace, and paid plans supplied by ARCHEA DYNAMICS LIMITED (trading as Vario Ads).
The contract
By using the public site or a free tool, you agree to the provisions relevant to that use. A paid contract is formed when an authorised user accepts these terms in Stripe Checkout for the business they represent.
You confirm that you are at least 18, are using Vario Ads wholly or mainly for a trade, business, craft, or profession, and have authority to bind the business you represent. Do not buy a plan for personal or household use.
Your Checkout page or other written order identifies the selected plan, price, billing period, and included render credits. Those order details and these Business Terms form the agreement. Stripe records acceptance and the Terms version with the order. The Privacy Policy explains how personal information is handled.
For a paid service, version 2026-07-11-business-v2 applies where the Order records acceptance of that version. A version accepted with an earlier Order continues to govern that Order unless it is replaced after any notice required by its change clause. For public-site or free-tool use without an Order, the version posted and effective when that use occurs applies. We keep accepted and previously posted version text available on request.
To subscribe online, choose a plan, review the price and renewal details in Stripe Checkout, correct the information shown, accept the linked Business Terms, and confirm payment. Checkout is offered in English. A successful Checkout response and the resulting paid access acknowledge the order electronically. You can print or save these terms from your browser, and you may request a copy of the accepted version.
Keep account and billing details accurate, protect sign-in credentials, and tell us promptly about suspected unauthorised access. You are responsible for activity performed through authorised workspace accounts.
The service
Vario Ads can analyse product material, propose and rank scripts, compose creator-style imagery, and request generated video. It does not replace legal, advertising, platform-policy, or brand review.
Features may depend on providers such as OpenAI, Google Gemini, Kling, and Cloudflare. Provider availability, safety checks, queues, and model behaviour can affect timing and results. We may replace a provider or model with a reasonably equivalent service.
Generated material may be inaccurate, incomplete, unsuitable, or similar to material produced for someone else. Rankings are planning aids, not predictions of conversions, reach, approval, revenue, or return on ad spend.
We use reasonable care to operate the service, but do not promise uninterrupted or error-free access. Maintenance, provider incidents, legal requirements, abuse controls, and events outside our reasonable control may interrupt a feature.
A feature identified as free, preview, beta, trial, or experimental may be changed, limited, or withdrawn without a paid-service commitment. Do not rely on it for production-critical work. Where a preview uses paid credits or carries a specific charge, the order shown before use controls that charge.
Subscriptions and billing
Stripe Checkout shows the recurring price, currency, billing frequency, and any tax before you pay. By completing Checkout, you authorise Stripe to charge the selected amount on each renewal date until cancellation.
You must provide a valid payment method. Stripe handles payment-card data; Vario Ads does not receive full card numbers. We may suspend paid access after a failed or reversed payment while Stripe retries or the account is brought up to date.
Open Billing settings and use the Stripe billing portal. Cancellation stops future renewals and normally takes effect at the end of the paid billing period shown by Stripe, unless the portal states otherwise. A cancellation does not itself delete the account or stored campaign data.
We will give reasonable advance notice of a price increase or material reduction to a paid plan, and you can cancel before it takes effect. Any plan-change option, timing, charge, or credit adjustment applies only when it is expressly offered and confirmed in the Stripe portal or another written order. Applicable taxes may change as required.
Render credits
The plan page shows the monthly credit allowance. One render credit currently covers one requested second of generated video.
The requested duration is reserved when a render job starts. Credits are restored when the job is recorded as failed under the billing rules. If a job remains stuck or no output is delivered, contact support for correction. A completed render is not re-credited merely because creative preference changes.
The current service does not remove unused credits at monthly renewal. Credits have no cash value, cannot be sold or moved outside the workspace, and can be used only while that workspace has active paid access.
Subscription payments are non-refundable for completed periods or preference changes, except where the law requires otherwise or we make a specific written offer. We will correct an incorrect charge and provide an appropriate credit, service extension, or proportionate refund where Vario Ads cannot supply paid access and you did not cause the failure. Nothing limits rights that cannot lawfully be excluded.
Inputs and outputs
You are responsible for having the rights and permissions needed for every product image, logo, script, claim, webpage, likeness reference, voice reference, instruction, and other item you submit.
You grant us and our service providers a worldwide, non-exclusive licence to host, copy, adapt, transmit, and process submitted material only as needed to provide, secure, and support the requested service, follow documented instructions, and meet legal obligations. It lasts while the material is retained under the Privacy Policy.
Subject to these terms and payment where the output comes from a paid feature, you may use delivered outputs commercially. We grant a worldwide, perpetual, non-exclusive, royalty-free licence to our rights in the output, including Vario-controlled creator, scene, or template elements only as embedded in that delivered output.
AI output may not qualify for intellectual-property protection and may not be unique. We do not promise that an output is cleared for every territory, platform, product category, trademark, likeness, music, or other third-party right. Review and clearance remain your responsibility.
We and our licensors retain rights in the service, software, workflows, interfaces, models, templates, documentation, branding, and standalone library material. Your output licence does not transfer those underlying rights or permit you to copy the platform or extract and reuse a creator, scene, or template separately from the delivered output.
Confidentiality and incorporated data-processing agreement
This section is the data-processing agreement between the customer as controller and Vario Ads as processor for Customer Personal Data: personal data contained in Customer Content or an Output, generated from it, or otherwise processed on the customer's behalf. Each party must also protect the other party's non-public business, technical, security, and commercial information with reasonable care and use it only for this agreement.
Confidential information does not include material already public without breach, already lawfully known, independently developed, or lawfully received without restriction. It may be shared with personnel, advisers, and service providers who need it and are bound to protect it, or where law requires disclosure.
Vario Ads is a controller for its account, billing, security, support, and measurement data. Where we process Customer Personal Data solely to provide the requested service, the customer is controller and Vario Ads acts as processor on the customer's documented instructions.
The subject matter is Customer Personal Data used to provide creative analysis, storage, image or video generation, delivery, support, and security. Processing lasts for the agreement and the documented deletion or backup cycle. It may involve collecting, storing, organising, retrieving, transmitting, analysing, transforming, generating, securing, returning, and deleting data. Data can include names, contact and workspace identifiers, images, likenesses, voices, product or website material, briefs, prompts, scripts, chats, campaign or testimonial content, generated media, and technical or provider task metadata. People may include customer personnel and contractors, creators or talent, customers or testimonial subjects, website users, and anyone depicted or mentioned in Customer Content or an Output.
We process only on documented customer instructions, including for a restricted international transfer, unless UK law requires otherwise. If law requires processing outside those instructions, we will notify the customer first unless prohibited. Everyone authorised to access the data must be bound by confidentiality. We will immediately tell the customer if, in our reasonable view, an instruction infringes applicable data-protection law and will not carry out the affected instruction unless and until it can lawfully proceed.
Taking account of risk, available technology, and implementation cost, we use appropriate technical and organisational measures designed to protect confidentiality, integrity, availability, and resilience; restore access after an incident; and test controls proportionately. We will notify the customer without undue delay after becoming aware of a personal-data breach affecting Customer Personal Data. We will provide reasonable technical and organisational help with data-subject requests and, taking account of the processing and information available to us, help the customer meet duties concerning security, breach notification, data-protection impact assessments, and prior consultation with the ICO.
The customer gives general written authorisation for the subprocessors used to process Customer Personal Data for selected features and identified through the Privacy Policy or a current provider notice. Before any intended addition or replacement, we will give advance notice and a reasonable opportunity to object on genuine data-protection grounds. We will not appoint the subprocessor to process Customer Personal Data unless written terms require equivalent Article 28 protection, and Vario Ads remains responsible to the customer for that subprocessor's performance of those obligations. Listing a provider as technically available does not authorise it for Customer Personal Data; unless a separate compliant provider and transfer record is confirmed, Kling-backed generation must be limited to material that does not identify a real person.
Unless the customer requests return before processor services end, the default outcome is deletion of relevant active Customer Personal Data on the applicable service or provider deletion cycle. If return is requested in time, we will make the data reasonably available before deletion. We will delete remaining copies unless UK law requires retention. Copies already held in protected backups may remain until overwritten or deleted under the relevant backup cycle, must not be returned to ordinary use except for necessary recovery, and remain protected in the meantime.
On reasonable request, we will provide information needed to demonstrate these processor commitments and allow and contribute to a proportionate audit or inspection by the customer or its independent auditor. Requests must use existing reports and remote evidence first where suitable, give reasonable notice, avoid unreasonable disruption, protect other customers and security, and be at the customer's cost unless the audit identifies a material breach by Vario Ads.
The customer retains all controller rights and duties, must have a lawful basis for personal data it submits, provide required notices and documented instructions, respond to affected people, and avoid asking us to process data unlawfully. Do not submit children's, special-category, biometric, criminal-offence, or other regulated or high-risk data unless the parties first agree a lawful and necessary process in writing.
Responsible advertising
You decide whether, where, and how to publish an output and remain responsible for the final advertisement, audience, targeting, substantiation, disclosures, and compliance records.
Verify product, price, performance, health, environmental, comparative, testimonial, and endorsement claims. Do not rely on generated copy as evidence, and do not publish claims that lack the records required by law or platform policy.
Creators supplied by Vario Ads are synthetic unless clearly stated otherwise. Do not present them as real customers or independent endorsers, fabricate personal use or results, or omit ad, sponsorship, or synthetic-media disclosures where required.
Do not use Vario Ads for unlawful, fraudulent, discriminatory, defamatory, infringing, sexually exploitative, unsafe, deceptive, impersonating, or platform-evasion content, or to probe, disrupt, overload, scrape, or bypass service limits and safeguards. Do not reverse engineer the service except where applicable law gives a right that cannot be excluded.
To the extent permitted by law, the customer will indemnify Vario Ads against a final judgment, an approved settlement, and reasonable external legal costs arising from a third-party claim concerning Customer Content; missing rights, permissions, notices, or consents; a product, performance, testimonial, or advertising claim supplied or approved by the customer; the customer's publication or targeting decision; or unlawful use of the service—except to the extent caused by Vario Ads' breach, negligence, or wilful misconduct. We must give prompt notice, allow the customer reasonable control of the defence, and provide reasonable cooperation at the customer's cost. The customer may not settle in a way that admits fault by or imposes an obligation on Vario Ads without our consent, not to be unreasonably withheld. The liability cap that applies to Vario Ads below does not cap this customer indemnity.
Suspension and closure
We may restrict or suspend an account for non-payment, a material breach, suspected compromise, unlawful activity, provider restrictions, or a legal or security requirement. We will give notice and a reasonable opportunity to remedy where practicable. Subscription billing continues during a customer-caused suspension unless you cancel.
You may stop using the service at any time and cancel the subscription in Billing settings. To close the account or request deletion, use the contact below. Subscription cancellation and data deletion are separate requests.
Paid video rendering ends when the plan becomes inactive. Stored outputs or records may later be removed under the Privacy Policy, so download material you need before closure. Billing, security, dispute, and legal records may be retained where required.
We may terminate for an unremedied material breach, repeated non-payment, illegality, or a risk that cannot reasonably be resolved. If we end a paid plan for another reason and you did not cause it, we will stop future billing and provide a proportionate refund or service credit for paid access we do not supply.
Accrued payment duties and provisions concerning intellectual property, confidentiality, disclaimers, liability, disputes, and any terms intended by their nature to continue remain effective after the account or subscription ends.
Risk allocation
We provide the service with reasonable care and skill. Except for that promise and rights that cannot be excluded, the service and AI outputs are provided as available without an implied promise of fitness, approval, results, or uninterrupted operation.
To the extent permitted by law, neither party is liable for indirect or consequential loss. Vario Ads is not liable for lost profits, revenue, business, opportunity, anticipated savings, goodwill, or data caused by use of an output or a decision to publish it.
To the extent permitted by law, Vario Ads' total aggregate liability arising from the service or these terms will not exceed the greater of £500 and the fees paid or payable to Vario Ads for the affected service in the 12 months before the event giving rise to the claim.
Nothing excludes or limits liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence, breach of an obligation that cannot lawfully be limited, or your obligation to pay valid charges.
Neither party is liable for delay or failure caused by events beyond its reasonable control, provided it takes reasonable steps to reduce the effect and resumes performance when reasonably possible. Payment duties already due are not excused. If paid access is materially unavailable for 30 consecutive days, either party may end it and we will refund the unsupplied prepaid period.
General terms
We may update these terms for legal, security, provider, or product reasons. We will give at least 30 days' notice of a materially adverse change where reasonably possible, and you may cancel before it takes effect. Urgent legal or security changes may take effect sooner.
Notices may be sent to the account email or shown in the service. These terms, the applicable order, and documents they expressly incorporate are the entire agreement about the service and replace earlier statements about the same subject.
“Customer Content” means material the customer or its users submit or direct us to process; “Output” means material delivered by a generation feature; “Customer Personal Data” has the meaning given in the data-processing section above; and “Order” means the Stripe Checkout summary or another written order accepted by both parties. If documents conflict, the Order controls its specific plan, price, billing period, and allowance; the data-processing terms above control processor activity; and these Business Terms control the remaining service terms. The Privacy Policy explains controller processing and does not reduce the processor commitments above.
Prices are shown with the tax treatment presented in Checkout. The customer is responsible for taxes it must bear by law and must pay valid charges without set-off, counterclaim, or chargeback except where it has a lawful right or a genuine billing dispute raised promptly with us. Nothing prevents the customer challenging an incorrect or unauthorised charge.
The parties are independent contractors. Nothing creates a partnership, joint venture, employment, fiduciary, or agency relationship, and neither party may bind the other. Except for permitted assignees, no person who is not a party may enforce this agreement under the Contracts (Rights of Third Parties) Act 1999.
The customer must comply with applicable sanctions, export-control, and trade laws and with provider or platform conditions clearly notified for a selected feature. Do not provide access to a prohibited person or territory or use the service to evade a restriction. A third-party condition does not give that provider a direct right to enforce this agreement unless the law requires otherwise.
You may not transfer the agreement without our consent. We may transfer it as part of a reorganisation or sale if your rights are not materially reduced. Delay is not a waiver; if one term is unenforceable, the remainder continues.
English law governs this agreement and the courts of England and Wales have exclusive jurisdiction. Before filing a claim, each party must give the other written details and allow 30 days to try to resolve it in good faith, except where urgent injunctive relief is reasonably needed.
Contracting business
Use these details for contract notices, billing questions, account closure, and disputes.